Plans / Growth
Growth
Active SEO, conversion, and content work on top of full maintenance.
Everything in Starter plus extra depth with a senior strategist looking for what to ship next.
Why Growth
Why Growth is the most popular plan.
Growth is for businesses already spending real money to drive traffic to the site. The website is no longer a brochure, it is the conversion point for ad spend, partnerships, email campaigns, and SEO. At that scale, the cost of an underperforming site is measured in wasted ad spend per month, not just slow growth.
The shift from Starter to Growth is the shift from "keep the site working" to "ship things that move conversion." Ten hours per month is enough to actually run a punch list of fixes, not just patch what breaks or goes out of date. The monthly meeting goes more in-depth on strategy now that we have the execution hours to create substantial impact.
10 hours of execution per month
Enough velocity to ship real conversion improvements every month, not just maintenance patches.
Monthly revenue alignment meeting
A strategy session where we review what shipped, what the data says, and what we recommend and agree to tackle next.
Performance + CRO recommendations
Proactive recommendations based on your analytics. The work compounds month over month.
Everything in Starter
Full maintenance, security, and the monthly oversight that comes with every plan.
What is included
Every category, in detail.
Strategy
Analytics, Analysis, & Recommendations
- One revenue alignment meeting per month
- Written recommendations to improve conversions and usability
- SEO, CRO, and analytics review
- Google Analytics setup and reporting
Execution
Website Updates & Content Changes
- 10 hours of execution time per month
- Content edits and updates
- New page creation and development
- General website modifications
- Broken link identification and repair
Performance Optimization
- Website speed optimization
- Mobile responsiveness improvements
- Performance monitoring
Reliability
Website Maintenance & Updates
- Core CMS updates (WordPress, Drupal, Joomla, etc.)
- Plugin and module updates
- Theme and template updates
- Contact form testing & maintenance
Security Services
- Malware scanning and removal
- Security monitoring and testing
- Firewall management
- SSL/TLS certificate management
- Backup and recovery services
Technical Support
- Troubleshooting and issue resolution
- Domain management and renewal
- Uptime monitoring and notifications
FAQ
Common questions about the Growth plan.
How is Growth different from Executive?
Growth is monthly cadence with 10 hours. Executive is bi-weekly cadence with 30+ hours and a quarterly strategic roadmap. Most clients start at Growth and move to Executive when the website becomes a major revenue channel that deserves a faster decision loop.
What if I outgrow 10 hours per month?
We talk about it before it becomes a problem. Most clients who outgrow Growth either move to Executive, or stay on Growth and add scoped project work alongside the retainer.
Can I keep working with my own ad team?
Yes. Most Growth clients have their own paid media team or agency. We work alongside them, making sure the site converts what they bring in. The monthly meeting often includes a quick sync on what is working in your ad campaigns and what we should adjust on the site.