Process
How we work with you.
Maintenance, analytics, and strategy, brought together to grow revenue.
Three phases. Standing meetings. Written follow-ups. No mystery.
01
INTAKE
We learn your business before we touch your site.
Most agencies start by quoting hours. We start by sitting down with you. Multiple working sessions to thoroughly understand your business, how revenue actually shows up today, who your customers are, and what your website is supposed to do for all of it. Only after we have that mental model do we touch the site. Then we get the access, baseline data, and tooling in place so every decision after this is grounded in your business, not assumptions.
- Multiple onboarding sessions to map your business, your customers, and how revenue is generated today
- Deep website walkthrough to understand current performance, content, conversion paths, and known issues
- Analytics audit and baseline reporting (GA4, Search Console, server logs as available)
- Goals conversation: what does revenue look like, and which site behaviors map to it?
- Client portal onboarding: one place for all requests, status, and reports
- Access setup for hosting, CMS, domain, analytics, and any third-party services
Client on an onboarding video call from her home office
02
REVENUE ALIGNMENT
We meet on a regular cadence to keep the work pointed at revenue.
Standing meetings, monthly on most plans (bi-weekly on Performance), where we review what shipped, what the analytics say, and what to prioritize next. Every meeting ends with a written set of recommendations.
- Revenue alignment meetings (monthly or bi-weekly depending on plan)
- Goals review: are we still tracking against the right outcomes?
- Strategy & revenue assessment: what is working, what is not, what to try next
- Written follow-ups with priorities, owners, and timing
03
GROWTH
We do the work, and the work compounds.
The roadmap moves forward every month. We pull data from across your entire web ecosystem (analytics, search console, ad platforms, your CRM, the client portal) and turn it into the next set of priorities. Maintenance, security, and accessibility stay green in the background. New ideas get tested. Goals get reset as you hit them, and the things that worked get doubled down on.
- Continuous data gathering across analytics, search console, ad platforms, CRM, and the client portal
- Execution against the roadmap each month: strategy, design, dev, content, SEO
- Ongoing goals management: visible in the portal, reviewed in meetings
- Quarterly revenue assessments to make sure we are still aiming at the right thing
- Standard maintenance, security, and ADA compliance continues uninterrupted
